When you've worked on the InterContinental brand for donkeys (years, not the clients) there does come a moment when the designers get a tad weary of the brand colour palette (gold, and brown, with a gold tinge).

So Hotel Indigo, which is all crimson and teal is, of course, exciting. And building them a community website to share the Indigo love across the globe, that too is exciting. Perhaps we're easily excited.


  • API integration
  • Blog
  • Brand engagement
  • CMS
  • Data security
  • Document repository
  • Localisation
  • Multimedia
  • Process management
  • Reporting
  • User-generated content
  • User management

"We came to Juice with a unique challenge of connecting our 60+ boutique properties across the globe. They designed and built an elegant, user-friendly solution that exceeded our expectations. The Hotel Indigo Community is a digital space where our properties and team members can connect, share ideas and best practices, access tools and resources about our brand, and grow and learn together. Thank you for bringing our vision to life, Juice!"

Maggie Hunsucker Valerio - Global Brand Manager