BP

WHAT DOES INNOVATION LOOK LIKE?

Having spent plenty of cashmola with BP over the years (especially since the advent of the M&S Foodstore wonderfulness) it's always nice to prise a bit back the other way so we can upgrade to a bit of Ultimate Diesel now and again for the Juice MINI Clubvan.

Hence, we created an animation trying, ideally in less than 2 hours (2 minutes actually), to explain how BP uses technology. A lot, apparently, and nothing to do with getting prawn sarnies into the fridges. Sadly.

Ingredients

  • After Effects
  • Scripting
  • Sound design
  • Storyboarding
  • Voice-over

"The animation was published a couple of weeks ago through various channels and is proving to be very popular. So, thanks again for creating a great product, ­ very impressed with the team."

Steve Shaw - Head of Communications, Group Technology