Blog
We Are 20
At some point earlier this month we celebrated our 20th birthday. It's still hard to believe. Juice has been going a whole 20 years! To prove that this is in fact true, we asked our founder and MD, Alan Poole, to regale some stories of yore, looking back at the...
On becoming a video editor…
Juice's resident video editor, Dan Jewell, shares his experiences working in the creative industry, along with some advice for future wannabe filmmakers and editors.Work hard An old but accurate cliche. The ‘creative industry’ is highly competitive. It is viewed as...
Top Tips To Make It As A Video Producer
What skills and qualities are needed to be a good video producer? Juice’s Becca Dymock shares her thoughts, experience and top tips… Be prepared For me, preparation is key. You have to be organised. Make sure all aspects of the shoot are agreed and signed off by the...
Why Customers Count…
When tasked with creating a new digital tool for customers, it’s easy to get caught up in internal priorities. You might be focused on your own personal KPIs, what the Marketing team would like it to achieve or what your line manager demands in terms of growth and...
Video Shoots in The COVID Era – A Producer’s View
I love my job and like to think I’m pretty experienced by now. Aware, alert and able to divert from most potential red flags, but March 2020 like millions of others saw the Juice film team suddenly relocate to kitchen tables, dining rooms and kid’s bedrooms… all...
Acceptable in the 80s.
Design trends are ever on the move, they have to be. In a world obsessed with visual representation, consumers are becoming more and more aware of how they’re being communicated to by brands. Enter Gen Viz. This psychographic (need help with that word? It’s here)...
Shock news. Digital drives footfall.
What’s your real expectation of a visit to a car dealer (or retailer as the manufacturers generally call them these days)? Does it fill you with glee, with the sort of excitement that probably the second-biggest purchase in your life should create? Or… maybe, by any...
Internal communications: Make better cake (not the same old biscuits). Then deliver it.
Most business leaders will say (publicly at least), that their employees are their most valuable assets. They’ll preach that good internal communications are vital for success. Unless your workforce consists entirely of robots (in which case, congratulations, you can...
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