BMW iX Technical Films

To create exclusive content and insight on the vehicle we took the car to the studio along with the Product Manager to create a series of talking head and teaser films highlighting both the design and technical features of the car. To complement the colour of the car, we used an all black studio and a lighting rig borrowed from Daft Punk’s tour crew (not really … but it could have been). Cut together with feature descriptions of the car, it leaves a mouth-watering impression of this remarkable machine.

The films were housed in a digital sales publication, blending video with product copy and headline feature call outs to get customers excited about the vehicle.