BMW
Digital LaunchPad
Expertise.
- Digital Triage & Workshops
- Product requirement gathering
- UI design
- UX design
- User Research
- End to end development
- Iterative releases
- Best practise recommendations
- Uptime monitoring
- Compliance
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Discovery
We knew user engagement was key, so we went on a road trip speaking to all levels of employee in the BMW retailer network to ensure we understood their requirements fully. We combined these insights with those of BMW HQ to shape an approach to deliver product information quickly and effectively. Our aim was simple – deliver a mobile-up comms platform, accessible from anywhere, updatable instantly, with full reporting and analytics so we could learn what content worked. The Juice Geeks loved us – especially when we mumbled ‘4 months to pilot’.
Discovery
We knew user engagement was key, so we went on a road trip speaking to all levels of employee in the BMW retailer network to ensure we understood their requirements fully. We combined these insights with those of BMW HQ to shape an approach to deliver product information quickly and effectively. Our aim was simple – deliver a mobile-up comms platform, accessible from anywhere, updatable instantly, with full reporting and analytics so we could learn what content worked. The Juice Geeks loved us – especially when we mumbled ‘4 months to pilot’.
Idea
BMW LaunchPad, a web-application providing rich media, film, web and PDF content to support the retailer network. LaunchPad has become the one-stop place that the network engages with – every day (yes, they do log in on Christmas day). Updated constantly and quickly the platform houses key product information and customer facing and shareable content, as well as being adopted by pretty much all other BMW UK departments.
With the inclusion of advanced reporting, BMW have clear insight into which content is being viewed, when and by whom, thus guiding our creation process.
Impact
Over the last year BMW LaunchPad:
- Sent over half a million emails to customers
- Had over 2.7 million page views
- With more than 635,000 sessions
- Showed 100% Network engagement…
