Dunlop

Brand Identity

Pushing for pole position

Expertise.

  • Brand identity
  • Brand positioning
  • Brand strategy
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Discovery

Dunlop is an icon of the automotive world – indeed, John Boyd Dunlop invented the world’s first pneumatic tyre all the way back in 1888. They’ve lasted so long because they put riders at the heart of everything they do, but needed to reinvigorate the brand to keep the competition on their toes and push for pole position. Their belief in the Dunlop tyre performance gave riders the confidence and freedom to enjoy the ride.

Discovery

Dunlop is an icon of the automotive world – indeed, John Boyd Dunlop invented the world’s first pneumatic tyre all the way back in 1888. They’ve lasted so long because they put riders at the heart of everything they do, but needed to reinvigorate the brand to keep the competition on their toes and push for pole position. Their belief in the Dunlop tyre performance gave riders the confidence and freedom to enjoy the ride.

Idea

We established a brand look and feel that really puts the viewer in the boots of the rider. Bold, active headlines talk about the rider’s experience, not the product features. And all summed up by the new brand motto, ‘Just Ride’ – a promise to the rider that Dunlop have their back, so they can just concentrate on the thrill of the ride.

We’ve rolled out the ‘Just Ride’ brand ethos across the Dunlop moto website, product guides, social media and press advertising. Making sure Dunlop are all set to remain the rider’s choice for motorcycle tyres, long into the future.

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Impact

A reinvigorated brand, that launched all European markets, translated into 34 languages.