Sunborne Systems

Brand starter, identity and website

Building a challenger brand for good

Expertise.

  • Brand strategy
  • Brand identity
  • Website development
  • UI Design
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Discovery

Sunborne Systems are a start-up that had developed a world changing technology. The ability to create a fuel from cracking ammonia, that is completely carbon free.
They wanted to create an impact and make sure the power of their technology was understood by investors and potential partners. Especially at a time when solving climate change is ever more urgent.

Discovery

Sunborne Systems are a start-up that had developed a world changing technology. The ability to create a fuel from cracking ammonia, that is completely carbon free.
They wanted to create an impact and make sure the power of their technology was understood by investors and potential partners. Especially at a time when solving climate change is ever more urgent.

Idea

We developed a brand platform centred around this urgency and that the world cannot wait.
The arrival of this breakthrough technology represents a pivotal moment in the battle against climate change. We identified that the heavy transport and industrial industry were where they could have the biggest impact for the simple reason that they saw no alternatives to fossil fuels. 

The fact that Sunborne System had found a way to crack ammonia in real-time and it is compact and light weight meant that this was nothing short of a revolution, and that it is available right now gave us the solution. The brand platform ‘The fuel revolution is here’. Bold, to the point and punchy. A brand that gives them a boost in their bid to get noticed

Impact

The company launched in August 2022 and have already numerous articles in the press, attending events across Europe and we look forward to hearing about their on-going success.