Gamification. It’s very ‘in’ isn’t it? We understand why.
Games brings out our competitive spirit and focus the mind. We learn better through them and comprehend concepts easier.
Perhaps that is why ‘gamification’ has become such a popular method for brands looking to drive audience engagement.
You can turn otherwise dry subject areas or training materials into memorable, even addictive experiences.
User Engagement With Games
We love tackling brand engagement challenges with digital games.
If the ambition and budget allows, we utilise every tool in the box to create original, fun and memorable ways to inspire customers and employees through this medium.
There is no better way to enhance the learning experience in digital form – leaving the user with positive associations, and often a thirst for more.
Angry Birds anyone?
Previous Gamification Projects
IHG – Guest Quest
IHG came to Juice looking for an engaging, consistent way to train frontline hotel staff distributed across the globe. Not only that, it needed to be translated into 9 different languages, all with localised content and be readily available to serve via their in-house learning management system.
Our solution was ‘Guest Quest’, a gamified learning programme that took staff through a clever interactive map – training them in how to drive customer loyalty and leverage different revenue channels in their customer interactions.
ASDA Think Programme
ASDA wanted to transform their existing Delivery Driver training programme from a two week long, classroom-based practical process into a bite-sized, engaging online experience.
We created a blended approach of videos, animation and interactive exercises – building a unique training resource that was fun and memorable. The application set drivers up for success in new roles and served as an effective refresher resource for existing employees.
Arriva – Hidden Impact
Arriva needed an effective way to educate their drivers about accident perception. They needed them to understand the risks and feel emotionally engaged in their day to day job.
Alongside a series of emotive video learning assets, we created a custom board game to help them remember their facilitator training day. Okay, it’s not digital, but it is still pretty cool.