Move helps service growing demand for integrated creative services.
Tuesday 30th November 2021 – Juice, the brand engagement agency, has acquired branding and design agency The Frank Agency. The development complements Juice’s accelerated growth strategy, strengthens in-house skillsets, extends service offerings, and supports growing demand for end-to-end creative service providers.
Alan Poole, Juice Managing Director and Founder said, ‘Truly great acquisition opportunities are pretty rare so when Jim approached me a few months back it became clear pretty quickly that their reputation, skills and stellar existing client portfolio made ‘Frank’ a natural fit for our growth plans’.
‘Over the last few years we have built a ‘digital-first’ brand engagement agency – designing innovative ways to engage colleague and customer audiences across the online landscape. Demand for this of course has only accelerated in the last tricky couple of years and so the chance to enhance our team by bringing in ‘Frank’ and their exceptional people into Juice, whilst significantly enhancing our strategic and brand skills, was too good to pass up’.
Since 2000 ‘Frank’ has been known for delivering brand identity and campaign work for clients such as INEOS Grenadier, Dunlop and Reaction Engines. For Managing Director and Founder Jim Gilroy, the move opens exciting doors for both new and existing clients.
‘Juice and Frank are two businesses that ‘just match’. Over the years we have both independently built loyal client bases in the automotive, engineering and emerging technology markets. By blending our branding, strategy and creative expertise with Juice’s digital production capabilities we have created an even stronger proposition for these sectors and new ones we want to enter. We’ve actually worked on projects jointly in the not-too-distant past so to formalise that relationship now feels like a great move, both for the clients and the respective creative teams’.
The acquisition brings Frank team members in under the Juice umbrella and has forged a new identity for the agency.
Juice. A creative services agency.
Boosting brands, fuelling growth.
At Juice, we create the good stuff that brands need to fuel business growth. We’re thinkers and makers. Status quo challengers. Opportunity chasers.
The result? You get the creative and strategic imagination to help you see the best way forward, and the tech and production know-how to make it happen. Maximum impact, minimum fuss.