BMW had an ambition to retire printed brochures, to reduce costs, wastage and avoid information becoming out of date. They wanted a solution to engage and excite customers, always up to date, to deliver a solution fit for the 21st Century.
Using our knowledge of creating engaging digital experiences, we provided a solution that delivered mobile-up functionality and interactive features for the BMW range.
Working closely with our content partners we identified which information was best experienced online and what level of detail should be accessed via download.
In the first 20 days since launch, the first 12 brochures have received over:
- 46,600 pages viewed
- 6000 user visits
- 4 minutes average dwell time
View New BMW 1 Series Brochure
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