BMW

Digital Publications

PROJECT

BMW: Digital Publications

CATEGORY

Digital Publications
Customer Engagement
Sales Enablement

CLIENT

BMW

THE CHALLENGE

BMW had an ambition to retire printed brochures, to reduce costs, wastage and avoid information becoming out of date. They wanted a solution to engage and excite customers, always up to date, to deliver a solution fit for the 21st Century.

THE SOLUTION

Using our knowledge of creating engaging digital experiences, we provided a solution that delivered mobile-up functionality and interactive features for the BMW range.

Working closely with our content partners we identified which information was best experienced online and what level of detail should be accessed via download.

THE RESULT

In the first 20 days since launch, the first 12 brochures have received over:

  • 46,600 pages viewed
  • 6000 user visits
  • 4 minutes average dwell time

View New BMW 1 Series Brochure

BMW 2 Series
BMW 1 Series Details
BMW Series 4 Interior
BMW 3 Series
BMW 4 Series

Connect with us.

Contact the Juice team to discuss your brand engagement strategy.

T: +44(0)1367 244878

E: hello@itsjuice.com

Contact Form

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