BMW iX Design & Technical Films

The new all-electric BMW iX is available to order now. And what a stunning piece of the future it is.

A few months ago we were privileged enough to meet the iX up close. BMW UK asked us to chat with Product Manager, Sukh Bhamra, and film a series of talking head pieces about the design and technical features of the car.

To complement Sukh’s insight, we shot some hero-esk interior and exterior visuals – aided by a lighting rig borrowed from Daft Punk’s tour crew (not really … but it could have been).

Cut together with feature descriptions of the car, it leaves a mouth-watering impression of this remarkable machine.

But that’s not all…

We created a brand new digital publication for the model iX too.

This digital sales brochure is available to customers who have pre-ordered the iX – giving them exclusive content and insight about the car. It blends video with product copy and headline feature call outs to get customers excited about their new purchase.

Sadly, we can’t show you the digital publication or complete videos themselves (the above is just a very sneak peak) – they are for registered interest and new customer eyes only.

For that, you’ll just have to buy an iX.

PROJECT

BMW iX Technical Films

CATEGORY

Film & Video
Digital Publications
Customer Engagement
Sales Enablement

CLIENT

BMW

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