BMW M4 GTS & M2 at Anglesey
THE CHALLENGE
Getting engagement from a knowledgeable and demanding audience – those that love, and buy, fast BMWs. They will spot fakery from 1000 miles away – and expect beautifully shot, dynamic and informative film to launch cars such as these. Tyre smoke is not enough (however exciting).
THE SOLUTION
Go to Wales and pray for sunshine. Get a properly fast drone in. Use great camera guys and a rapid tracking vehicle. Create decent quantities of properly ‘ad standard’ footage without throwing ‘ad agency’ style crews at it (err, why have you sent several people with clipboards who look like they’ve never left Zone 1 of the London Tube?). Edit it beautifully, adding in some stunning graphics (that’s the bit when many so-called film businesses mess it up), creating different versions for all the social and BMW comms platforms.
WE DELIVERED
We took the cars to the Anglesey circuit, which has one of the most spectacular back drops in Wales. The sun shone (on the righteous, for we are clearly that). We went for a graphic approach and to make the on-screen text as engaging as possible we used a combination of After Effects, Cinema 4d, Twixtor and camera rigs on cars which allowed us slow the shots right down and insert the facts. The films were picked up by Bimmerpost, Top Gear and other reviewers, combined almost 700,000 YouTube views and most recently appeared in the Sunday Times magazine…
“Juice are a pleasure to work with. Brilliantly managed project from start to finish, with all aspects thought of and covered, allowing a great relationship to be built with Juice and crew. The final output speaks volumes for the level of pride and quality Juice put into their work! We love the assets and they have performed outstandingly on Social Media and in the Automotive Press, not just in the UK, but across the Globe. In fact they are now considered best practice within the BMW global communications CI for BMW M Product!”
Chris Hollis – BMW
