BMW Media Player

THE CHALLENGE

Keeping on brand, relevant and timely high-quality content on multiple screens in a retail environment is a tough gig – Tesco ripped all their screens out when they couldn’t manage it. The low point for us was when we saw someone doing their supermarket shop on a big screen in a BMW dealership. Oh yes they did. Milk, cheese, eggs, toilet rolls…

THE SOLUTION

BMW were producing some great content (much of it ours actually) but we knew we had to deliver a solution that was flexible, easily accessible and wasn’t reliant on retailers investing much hard cash. So, we talked to the network, BMW IT and worked to gain a good understanding of what the retailer requirements were, devising a solution that would use as much of their current set-up as possible and would be super-quick to deploy.

WE DELIVERED

BMW Media Player we believe is a global first Apple TV App that provides a quick and simple way to stream films to all large screen displays in showrooms. Content is delivered to retailers via a cloud connection and stored on a small local server which downloads the model channel content overnight. Using a digital remote, accessed via tablet, desktop or Apple TVOS users have total flexibility over what content is streamed to what screens – and the dream of having film available the day a car is launched has been realised.