New Car Locator
BMW Group’s best kept secret was the range of product they had available for immediate delivery to customers in the UK. You could build a car online or physically visit your local dealer, but there was no way to view available new car stock digitally in the UK. Our challenge was to surface these cars to customers who didn’t wish to wait for built-to-order stock by location and distance.
By plugging into a number of API’s, we were able to design a mobile-up dynamic web application tool that enabled a customer to flexible choose between selecting a series or body style, or by entering their available monthly budget to discover which vehicles were available to them. A customer could compare selected vehicles, explore the fitted options and even reserve their desired vehicle directly.
Since launch in July 2020, BMW & MINI New Car Locator has had over:
- 1,208,727 pages viewed
- 163,500 unique user visits
- 248,703 sessions
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