BMW

New Car Locator

THE CHALLENGE

BMW Group’s best kept secret was the range of product they had available for immediate delivery to customers in the UK. You could build a car online or physically visit your local dealer, but there was no way to view available new car stock digitally in the UK. Our challenge was to surface these cars to customers who didn’t wish to wait for built-to-order stock by location and distance.

THE SOLUTION

By plugging into a number of API’s, we were able to design a mobile-up dynamic web application tool that enabled a customer to flexible choose between selecting a series or body style, or by entering their available monthly budget to discover which vehicles were available to them. A customer could compare selected vehicles, explore the fitted options and even reserve their desired vehicle directly.

THE RESULT

Since launch in July 2020, BMW & MINI New Car Locator has had over:

  • 1,208,727 pages viewed
  • 163,500 unique user visits
  • 248,703 sessions

Visit: https://stock.bmw.co.uk

BMW New Car Locator

Connect with us.

Contact the Juice team to discuss your brand engagement strategy.

 

T: +44(0)1367 244878

E: hello@itsjuice.com

Contact Form

E: HELLO@ITSJUICE.COM T: +44(0)1367 244878 OUR PRIVACY POLICY JUICE MOVING IMAGES IS REGISTERED IN ENGLAND NO. 6400316. VAT REGISTRATION NUMBER 123 3986 12. COPYRIGHT © 2020 JUICE MOVING IMAGES. ALL RIGHTS RESERVED. THIS SITE IS PROTECTED BY reCAPTCHA AND THE GOOGLE PRIVACY POLICY AND TERMS OF SERVICE APPLY.