BMW

Test Your Drive

THE CHALLENGE

Explaining the PHEV proposition is complex and lies in how each of us drive our vehicles, our unique journey distances, charging availability, frequency and commute times. All of these elements affect potential cost savings when compared against traditional petrol and diesel cars. Coupled with a need to increase sales of Petrol Hybrid Electric Vehicle (PHEV) and promote awareness of the full PHEV range, BMW needed a digital platform to communicate this tricky message.

THE SOLUTION

Working with BMW AG enabled us to define the data required to identify short, standard and occasional driving styles, which allows users to choose the most relevant to them. We then combined fuel savings with VED savings to provide a clear illustration of savings for the consumer.

TestYourDrive delivers the key information succinctly and clearly to provide customers with all the info they need from one site. Mobile first and ‘future-proofed’ it is ready to expand with the BMW PHEV range over the coming years…

Visit Site: https://www.testyourdrive.co.uk/

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