Crowne Plaza Brand Orientation
THE CHALLENGE
With (currently) 13 different ‘names above the door’, InterContinental Hotels Group (IHG) is a brands business with service as their No1 driver of satisfaction. To improve performance and brand preference through a more differentiated and consistent guest experience, IHG wanted to implement a comprehensive training programme for Service Culture. For Crowne Plaza® this needed to start with Brand Orientation.
Our challenge was to help them in delivering their ambition of ‘Making Business Travel Work’.
THE SOLUTION
We created and delivered a 70:20:10 blended learning solution which included bite-sized, direct to colleague video lessons, along with supporting materials and assessments to complete the learning experience.
WE DELIVERED
We created and delivered 4 films focusing on service delivery learning topics: Crowne Plaza® brand, guest types, brand promise and service style. These were supported with a learning toolkit and delivered in 13 languages.
PROJECT
Crowne Plaza Brand Orientation
CATEGORY
Corporate Film & Video
Animation
Video Learning
Employee Engagement
Sales Enablement
Internal Communications
CLIENT
InterContinental Hotels Group
Connect with us.
Contact the Juice team to discuss your brand engagement strategy.
T: +44(0)1367 244878
E: hello@itsjuice.com
Contact Form
E: HELLO@ITSJUICE.COM T: +44(0)1367 244878 OUR PRIVACY POLICY JUICE MOVING IMAGES IS REGISTERED IN ENGLAND NO. 6400316. VAT REGISTRATION NUMBER 123 3986 12. COPYRIGHT © 2021 JUICE MOVING IMAGES. ALL RIGHTS RESERVED. THIS SITE IS PROTECTED BY reCAPTCHA AND THE GOOGLE PRIVACY POLICY AND TERMS OF SERVICE APPLY.