Dunlop Moto – Brand Identity

Dunlop Moto

THE CHALLENGE

Dunlop is an icon of the automotive world – indeed, John Boyd Dunlop invented the world’s first pneumatic tyre all the way back in 1888. They’ve lasted so long because they put riders at the heart of everything they do – so when they asked us to refresh their motorcycle tyre brand in 2020, we knew exactly what to do.

WE DELIVERED

We established a brand look and feel that really puts the viewer in the boots of the rider. Bold, active headlines talk about the rider’s experience, not the product features. And all summed up by the new brand motto, ‘Just Ride’ – a promise to the rider that Dunlop have their back, so they can just concentrate on the thrill of the ride.

We’ve rolled out the ‘Just Ride’ brand ethos across the Dunlop moto website, product guides, social media and press advertising. Making sure Dunlop are all set to remain the rider’s choice for motocycle tyres, long into the future.

Dunlop Just Ride

PROJECT

Dunlop – Brand Identity

CATEGORY

Brand Identity
Brand Positioning

CLIENT

Dunlop Moto

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Contact the Juice team to discuss your brand engagement strategy.

T: +44(0)1367 244878

E: hello@itsjuice.com

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