McLaren HDK

THE CHALLENGE

OK, so who wouldn’t love a brief like this?…’Please create content to launch the McLaren High Downforce Kit for the 570S Coupé and Spider – developed by McLaren Special Operations (MSO) for the Aftersales team in Woking’. Yes, we are available for that. With the support and encouragement of the Aftersales team we saw this as an opportunity to set a new marketing campaign benchmark, promote the profile of the Aftersales team, whilst also raising awareness of McLaren Genuine Accessories and crucially, selling a lot of carbon fibre downforce kits.

THE SOLUTION

The only way to see the HDK in action, on a supercar, has to be a film, on a fast track, with all the right gear and crew – surely?! No need to be clever, just be brilliant. We took the car to Glorious Goodwood and true to its name, we were blessed with fabulous weather (it was October – we might have gone a little ‘over-the-top’ with the golden leaves). We took a stills photographer along too to create a series of track side images for social use.

WE DELIVERED

We were able to create a series of long and short versions for multiple platform use. The film received over 230,000 views on Instagram in the first week, with the still images adding another 60,000 views. The motoring press were all over it too, these are images from our shoot.

PROJECT

McLaren High Downforce Kit

CATEGORY

Corporate Video & Film

CLIENT

McLaren

Connect with us.

Contact the Juice team to discuss your brand engagement strategy.

 

T: +44(0)1367 244878

E: hello@itsjuice.com

Contact Form

E: HELLO@ITSJUICE.COM T: +44(0)1367 244878 OUR PRIVACY POLICY JUICE MOVING IMAGES IS REGISTERED IN ENGLAND NO. 6400316. VAT REGISTRATION NUMBER 123 3986 12. COPYRIGHT © 2020 JUICE MOVING IMAGES. ALL RIGHTS RESERVED. THIS SITE IS PROTECTED BY reCAPTCHA AND THE GOOGLE PRIVACY POLICY AND TERMS OF SERVICE APPLY.