BMW MOT Protect

BMW MOT Protect

BMW MOT Protect THE CHALLENGE No one wants the bother of a pesky MOT when you buy a shiny if slightly used car from a renowned retailer. Buy a motor from a backstreet ‘under the arches’ kind of guy you would know it’s dodgy and likely to have been made from several...
BMW i3 – Handover

BMW i3 – Handover

BMW i3 – Handover THE CHALLENGE Simply put. Change the buying behaviour of the car buying public. Mmmmmm. Thanks for that one. So, whilst there was significant investment in above the line and lots of PR noise around the launch of the i3, it didn’t, how we can we put...
IHG Pace

IHG Pace

IHG Pace THE CHALLENGE The first challenge was arguably the hardest – answer the phone to Procurement without feeling nervous. Once we had got over that and realised that actually they were universally lovely people who just wanted more friends the whole thing became...
MINI Condition Based Servicing

MINI Condition Based Servicing

MINI Condition Based Servicing THE CHALLENGE CBS is not the TV channel in the USA. Actually, strictly speaking, that’s not true. As it strictly speaking it is. But the challenge was not to launch a MINI version of it. It was to explain to an eager consumer what...
Spicers – 5 Star Remarkable Loop

Spicers – 5 Star Remarkable Loop

Spicers – 5 Star Remarkable Loop THE CHALLENGE Recycled paper. How deathly dull. Thanks for that brief Simon of Spicers. Make it exciting. Help us sell more – by the way our version is more expensive on the face of it and hard to explain. Yes, hello, this is Juice,...