WATG Partnership Film

WATG Partnership Film

WATG Partnership Film THE CHALLENGE Attracting, and retaining top talent is a priority for every top business. Unusually the global architects WATG (who definitely fall into the category of ‘top’) are an employee owned business, something they rightly feel can help...
MINI Packs

MINI Packs

MINI Packs THE CHALLENGE MINI Packs. Cool names (like Chili and Pepper). Confused salesmen. Confused customers. Missed sales opportunities. Unhappy bosses. Cars that don’t look as cool as they should. This last bit is especially bad, borderline offensive. THE SOLUTION...
Crowne Plaza Ignite Programme

Crowne Plaza Ignite Programme

Crowne Plaza Ignite Programme THE CHALLENGE IGNITE is a newly designed, comprehensive Food and Beverage programme and a significant change of direction for Crowne Plaza® hotel restaurants in the US. The challenge was to prepare and enable the hotel food and beverage...
Crowne Plaza Brand Orientation

Crowne Plaza Brand Orientation

Crowne Plaza Brand Orientation THE CHALLENGE With (currently) 13 different ‘names above the door’, InterContinental Hotels Group (IHG) is a brands business with service as their No1 driver of satisfaction. To improve performance and brand preference through a more...
The National Trust and BMW i

The National Trust and BMW i

The National Trust and BMW i THE CHALLENGE One of our favourite projects of recent years – the chance to explain the partnership between the National Trust and BMW i (the electric sub-brand of BMW).We were tasked with presenting a clear link between these two major...