Crowne Plaza Brand Orientation

Crowne Plaza Brand Orientation

Crowne Plaza Brand Orientation THE CHALLENGE With (currently) 13 different ‘names above the door’, InterContinental Hotels Group (IHG) is a brands business with service as their No1 driver of satisfaction. To improve performance and brand preference through a more...
AMEA Leaders’ Learning Event 2016

AMEA Leaders’ Learning Event 2016

AMEA Leaders’ Learning Event 2016 CAN A CONFERENCE BE A LEARNING EVENT? THE CHALLENGE What could loosely be described as a ‘mega-brief’. An intelligent and well travelled 236 strong audience who run large and high-profile businesses under the Intercontinental...