Brand Orientation and Experience Video-based Learning
- Video production
- Video editing
Video-based learning is the best (technical term) as it gives us the opportunity to not only TELL the learner about the concept, but SHOW the learner an example of what it looks like in action. It can be both inspirational and aspirational. We have used this approach many time to teach concepts and ideas on how to deliver great experiences (e.g. problem handling) and demonstrate standard operating procedures (e.g. how to clean a room).
We made 8 films that felt authentic, human and highlighted real situations that colleagues would encounter in their day to day roles. We used a narrated approach to engage directly face to face with the audience, drawing them in whilst keeping the language conversational, warm, friendly and compelling (just like the brand…). Our aim: for the vocotm host to demonstrate the vocoTM Service Style with an engaging and authentic delivery to the audience.